« India's Mobile Apps & Services Industry is in a Slump... | Main | Looking for: Utility App for User-generated Local Content Aggregation »

March 05, 2012


Feed You can follow this conversation by subscribing to the comment feed for this post.


IMO so far Apple has been only player that has been able to create a successful mobile payment solution for their users. Android is struggling in this area, and the solution Google has to device has to be different from Apple's solution because the target segments are different. Outside Apple, mobile payment space is quite fragmented. There is no clear single operator billing aggregator that has good coverage with mobile operators across countries. E-wallets like PayPal and Alipay are limited, as they require either credit card or bank accounts. There are few virtual credits alternatives such as cherry credits (http://www.cherrycredits.com ) and MOL points (www.mol.com) but these are mostly regional players and their model is difficult to scale.

From all alternatives, IMO operator billing seems like the best solution provided someone could aggregate large number of operators at uniform revenue shares (today app developers rev share varies from 20-80%). Google hasn't been successful at it (or maybe they haven't tried it enough - they support operator billing in only 7 countries). Facebook announced in MWC that they are working with operators to develop an operator billing solution. Knowing how difficult it is to work with operators, I think a big player like Facebook, Google or Apple has the best chance to bring all of them onboard with uniform user experience and revenue share.

Account Deleted

Rajat, thanks for the comment. An alternative or partially alternative payment channel is key, IMO- either carrier billing aggregators or Paypal/Alipay-like wallets or something integrating an alternative cash acceptance network. What vendors have you seen in this market going for this payment platform play?


Nice post. Totally agree that Vodafone's announcement to share 70% revenue with developers will help eco-system and encourage more players to develop D2C mobile apps. Rev share for operator billing on Android apps has been unfair to developers, especially in India. Billing aggregators like Boku and Zong works with Indian operators but they provide only 18-25% payout to developers because operators take major chunk of revenue. With Vodafone's moving towards higher payout, I hope other operators follow suit. I've written earlier that ecosystem must be improved (http://www.pluggd.in/the-real-challenges-in-android-app-monetization-297/). There is a huge opportunity if front of Indian mobile operators and they can drive large transaction volume if they support reasonable rev share.

The comments to this entry are closed.

Syndicate Content

  • Enter your email to subscribe: