There has been a steady amount of talk about vehicle-to-vehicle (V2V) communications as well as IntelliDrive/vehicle infrastructure integration (VII) over the past few years. There's a Catch-22 problem here - I don't believe this benefits any startup or even large auto OEMs until every car has it - that won't happen till governments put a large amount of capital into funding the roll-outs. So, IMO, the market is a decade out. What do you think?
The Wall Street Journal posted a video of this space today:
'Risk homeostatsis' is a factor that's unavoidable. After all if a person feels safer, it's just human nature that they let their guard down. That's what safety products and features are intended to do.
But making people feel safer is not the main goal for manufacturers. From the manufacturer POV, they’re main concern is reducing the severity of accidents. I.e. if they can stop people from dying in car accidents even while 'risk homeostasis' may slightly increase the number of accidents, they'd be happy. It's kind of like wearing a motorbike or bicycle helmet: helmets save lives. 'Risk homeostasis' should not deter manufacturers from creating helmets even though consumers act more aggressively when they wear them.
Posted by: Ali | February 25, 2009 at 05:14 AM
Ali, thanks for your comment. I also think there is a psychological issue at play - 'risk homeostasis' - something I've mentioned in a previous blog post on driver-centric applications. If drivers know that 'the system' is going to alert them about unsafe intersections, then those drivers are going to drive more aggressively near those intersections - does this not result in an ever-escalating arms race between 'the system' and people's risky behavior?
Posted by: Dev Khare | February 22, 2009 at 02:28 PM
Aside from the mass adoption issue, there are many other barriers that V2V must overcome before gaining full acceptance by the public.
For example, the police could use the system to track drivers and catch speeders on the highway. So obviously some drivers won't be too happy with this saying that it's a violation of privacy.
Security is also a major barrier. There are already devices and products designed to block WiFi transmission. If a hacker could block or impair V2V communications (which is bound to happen), it would definitely be a huge safety concern.
Posted by: Ali | February 22, 2009 at 09:45 AM