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February 17, 2009

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Ali

'Risk homeostatsis' is a factor that's unavoidable. After all if a person feels safer, it's just human nature that they let their guard down. That's what safety products and features are intended to do.

But making people feel safer is not the main goal for manufacturers. From the manufacturer POV, they’re main concern is reducing the severity of accidents. I.e. if they can stop people from dying in car accidents even while 'risk homeostasis' may slightly increase the number of accidents, they'd be happy. It's kind of like wearing a motorbike or bicycle helmet: helmets save lives. 'Risk homeostasis' should not deter manufacturers from creating helmets even though consumers act more aggressively when they wear them.

Dev Khare

Ali, thanks for your comment. I also think there is a psychological issue at play - 'risk homeostasis' - something I've mentioned in a previous blog post on driver-centric applications. If drivers know that 'the system' is going to alert them about unsafe intersections, then those drivers are going to drive more aggressively near those intersections - does this not result in an ever-escalating arms race between 'the system' and people's risky behavior?

Ali

Aside from the mass adoption issue, there are many other barriers that V2V must overcome before gaining full acceptance by the public.

For example, the police could use the system to track drivers and catch speeders on the highway. So obviously some drivers won't be too happy with this saying that it's a violation of privacy.

Security is also a major barrier. There are already devices and products designed to block WiFi transmission. If a hacker could block or impair V2V communications (which is bound to happen), it would definitely be a huge safety concern.

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